Advertising Ethics: Standards and Cases of Controversial Practices.
As we all know, advertising is a powerful tool for promoting products and services in society. However, given its high impact and broad reach, important...
As we all know, advertising is a powerful tool for promoting products and services in society. However, given its high impact and broad reach, important...
Programmatic advertising is an automated approach to buying and selling digital advertising spaces in real-time, utilizing algorithms and data to make decisions about where and...
In the modern era, where environmental awareness is constantly rising, companies and brands face the responsibility of considering the environmental impact in all their operations,...
After Google last year's announcement about completely getting rid of cookies by 2023, it now claims to put an end to them in 2024. Will...
During the last months, Artificial Intelligence has emerged as a crucial force, especially in the world of advertising, and more specifically in the field of...
Programmatic advertising is an automated approach to buying and selling digital advertising spaces in real-time, utilizing algorithms and data to make decisions about where and...
In the dynamic and challenging world of advertising, there is a special date that stands out on the calendar of every advertiser: the Day of...
In the world of advertising and marketing, each generation presents a unique set of habits, behaviors, and consumption preferences. To create successful advertising campaigns, it...
Black Friday is not just a day of frenetic shopping and one of the most anticipated shopping events of the year, but it has also...
Television has been a fundamental component in people's lives since its invention in the 20th century.
In 2023, 27 years have passed since the first...
As we all know, the famous pink ribbon has become a widely recognized symbol of breast cancer awareness and support on an international level. It...
Media has undergone significant transformation in recent decades, driven by technological advancements and shifts in consumer habits. This evolution has led to a diversified and...
In an increasingly interconnected and digitized world, advertising has played a crucial role in promoting products and services on a global scale. For years, cookies...
Holidays not only represent a period of rest and relaxation but also have a significant impact on advertising actions. During this season, both the influx...
In the digital era, companies involved in advertising across different media face an ever-evolving landscape. Competition is fierce, and consumers are becoming increasingly informed and...
“Should my brand be thinking about entering the metaverse?” “How will advertising as we know it change in this new virtual universe?” These are some...
Artificial intelligence (AI) technology has been developed so quickly over the past year that it is almost impossible to detect it. ChatGPT, OpenAI’s popular chatbot, reached...
The younger generations prefer to buy from brands that support charitable causes and create meaning in their lives. Corporate social responsibility has become a top priority...
One of the greatest challenges today is the gradual phasing out of cookies. In paid search marketing, this technology has been fundamental for measuring results...
Digital out-of-home (DOOH) advertising is becoming an increasingly popular form of advertising where ads are displayed on digital screens in public places, such as transportation hubs,...
Over the next few months we’re likely to see a change in global advertising investment amid an economic crisis, geopolitical complexity, inflation, the disruption of...
The negative effects of social networks such as TikTok, the increase in inputs received each day, the endless cycle of news and the emergence of...
There’s no denying the power of influencers in the world of social media. In France, there are thought to be around 150,000 influencers in the...
In December 2022, Nexus Studios and Google joined forces to create an unforgettable musical experience that revolutionised the concept of live musical performance. Two of...
As media experts, we must highlight the fact that Generation Z is one of the most valuable generations for brands and media, as they are becoming...