<p>Relevant news &amp;&nbsp;<br />
current events</p>

Relevant news & 
current events

Evolution of Media: Trends in Growth and Decline

Evolution of Media: Trends in Growth and Decline

Media has undergone significant transformation in recent decades, driven by technological advancements and shifts in consumer habits. This evolution has led to a diversified and...

September, 2023
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Evolution of Advertising in the Post-Cookie Era: New Horizons and Technologies

Evolution of Advertising in the Post-Cookie Era: New Horizons and Technologies

In an increasingly interconnected and digitized world, advertising has played a crucial role in promoting products and services on a global scale. For years, cookies...

September, 2023
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The Impact of Holidays on Advertising campaigns

The Impact of Holidays on Advertising campaigns

Holidays not only represent a period of rest and relaxation but also have a significant impact on advertising actions. During this season, both the influx...

June, 2023
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Advertising and algorithms, the perfect match.

Advertising and algorithms, the perfect match.

In the digital era, companies involved in advertising across different media face an ever-evolving landscape. Competition is fierce, and consumers are becoming increasingly informed and...

June, 2023
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Is metaverse the new frontier in marketing for connecting with the public?

Is metaverse the new frontier in marketing for connecting with the public?

“Should my brand be thinking about entering the metaverse?” “How will advertising as we know it change in this new virtual universe?” These are some...

June, 2023
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Can you detect whether an article has been written using AI?

Can you detect whether an article has been written using AI?

Artificial intelligence (AI) technology has been developed so quickly over the past year that it is almost impossible to detect it. ChatGPT, OpenAI’s popular chatbot, reached...

May, 2023
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Can Outdoor Advertising be sustainable?

Can Outdoor Advertising be sustainable?

The younger generations prefer to buy from brands that support charitable causes and create meaning in their lives. Corporate social responsibility has become a top priority...

May, 2023
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What’s the future for paid search in the post-cookie era?

What’s the future for paid search in the post-cookie era?

One of the greatest challenges today is the gradual phasing out of cookies. In paid search marketing, this technology has been fundamental for measuring results...

April, 2023
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How AI Tools are Revolutionizing DOOH campaigns

How AI Tools are Revolutionizing DOOH campaigns

Digital out-of-home (DOOH) advertising is becoming an increasingly popular form of advertising where ads are displayed on digital screens in public places, such as transportation hubs,...

April, 2023
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The future of media: what awaits us in 2023

The future of media: what awaits us in 2023

Over the next few months we’re likely to see a change in global advertising investment amid an economic crisis, geopolitical complexity, inflation, the disruption of...

March, 2023
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2023 a decisive year for attention measurement

2023 a decisive year for attention measurement

The negative effects of social networks such as TikTok, the increase in inputs received each day, the endless cycle of news and the emergence of...

March, 2023
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France to regulate influencer activity

France to regulate influencer activity

There’s no denying the power of influencers in the world of social media. In France, there are thought to be around 150,000 influencers in the...

March, 2023
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How augmented reality is changing marketing: A look at the strategy of Gorillaz

How augmented reality is changing marketing: A look at the strategy of Gorillaz

In December 2022, Nexus Studios and Google joined forces to create an unforgettable musical experience that revolutionised the concept of live musical performance. Two of...

February, 2023
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Gen Z: The keys to connecting with a constantly evolving audience

Gen Z: The keys to connecting with a constantly evolving audience

As media experts, we must highlight the fact that Generation Z is one of the most valuable generations for brands and media, as they are becoming...

February, 2023
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