Brandformance: the ultimate strategy for brands seeking visibility and results
For far too long, marketing teams have been divided. On one hand, those who made memorable, award-winning, emotionally driven campaigns designed to build brand equity....
For far too long, marketing teams have been divided. On one hand, those who made memorable, award-winning, emotionally driven campaigns designed to build brand equity....
TIn recent months, a curious trend has begun to attract attention on social media: older adults—especially the "boomer" generation—are engaging with AI-generated images on platforms...
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Television advertising has undergone significant transformations in recent years, especially with the advent of Connected TV (CTV). From traditional television to digital platforms, the way...
In the dynamic world of digital entertainment, streaming services are exploring new frontiers by incorporating video games into their platforms. This strategy aims to diversify...
With the arrival of technologies such as generative artificial intelligence (GenAI), the advertising industry is changing radically, especially in terms of traditional ad creation methods,...
In recent years, the way we consume music has changed dramatically. The transition from traditional media to digital platforms has transformed the music industry, redefining...
In the digital age, media planning is an even more crucial piece of marketing strategies. As technology advances, synthetic media emerges as a revolutionary tool...
In the competitive world of digital advertising, every click matters. Brands and advertisers are constantly seeking methods to capture users´ attention and improve campaigns´ performance,...
The holiday season is undoubtedly one of the busiest times for marketing in general and mass media advertising campaigns in particular. From television commercials to...
The optimization of the media budget is a key aspect to ensuring the success of an advertising campaign. Given that resources are limited and the...
Cinema remains one of the most powerful and captivating media for connecting with audiences, as it not only offers an immersive and high-quality experience but...
Nowadays, video games have established themselves as one of the most influential and appealing mediums for connecting with diverse audiences. Thanks to their ability to...
Choosing the right media channel for an advertising campaign is a key factor that determines the success of any marketing strategy. As the media landscape...
Advertising has evolved significantly over the decades, reflecting and sometimes challenging the social norms and values of its time. However, some advertisements that were once...
In a world where competition for consumer attention is fierce, Retail Media has emerged as one of the most effective and precise advertising strategies. This...
In the world of advertising and marketing, where audience fragmentation and media saturation—both digital and traditional—are constant challenges, cinema emerges as a powerful, and sometimes...
In the world of advertising and marketing, understanding your audience is essential for creating effective campaigns, capturing attention, and maximizing return on investment for both...
The world of advertising has come a long way since its inception, with one of the most significant moments in its evolution being the broadcast...
UEFA Euro 2024 has introduced a surprising innovation in the field of sports advertising: virtual perimeter advertising. For the first time, television viewers are seeing...
The "Just Say No" campaign became a milestone in the history of drug prevention, particularly in the United States during the 1980s, although it achieved...
Both art and advertising have significantly evolved in recent decades. From murals and graffiti to artistic interventions and performances associated with advertising, artists and communicators...
Advertising is a vital tool in the business world, but its implementation and content are intricately tied to a web of laws and regulations worldwide....
In the digital age, the way we consume television content has undergone a significant transformation. Video On Demand (VOD) television platforms have emerged as a...
As we all know, advertising is a powerful tool for promoting products and services in society. However, given its high impact and broad reach, important...
Programmatic advertising is an automated approach to buying and selling digital advertising spaces in real-time, utilizing algorithms and data to make decisions about where and...
In the modern era, where environmental awareness is constantly rising, companies and brands face the responsibility of considering the environmental impact in all their operations,...
After Google last year's announcement about completely getting rid of cookies by 2023, it now claims to put an end to them in 2024. Will...
During the last months, Artificial Intelligence has emerged as a crucial force, especially in the world of advertising, and more specifically in the field of...
Programmatic advertising is an automated approach to buying and selling digital advertising spaces in real-time, utilizing algorithms and data to make decisions about where and...
In the dynamic and challenging world of advertising, there is a special date that stands out on the calendar of every advertiser: the Day of...
In the world of advertising and marketing, each generation presents a unique set of habits, behaviors, and consumption preferences. To create successful advertising campaigns, it...
Black Friday is not just a day of frenetic shopping and one of the most anticipated shopping events of the year, but it has also...
Television has been a fundamental component in people's lives since its invention in the 20th century.
In 2023, 27 years have passed since the first...
As we all know, the famous pink ribbon has become a widely recognized symbol of breast cancer awareness and support on an international level. It...
Media has undergone significant transformation in recent decades, driven by technological advancements and shifts in consumer habits. This evolution has led to a diversified and...
In an increasingly interconnected and digitized world, advertising has played a crucial role in promoting products and services on a global scale. For years, cookies...
Holidays not only represent a period of rest and relaxation but also have a significant impact on advertising actions. During this season, both the influx...
In the digital era, companies involved in advertising across different media face an ever-evolving landscape. Competition is fierce, and consumers are becoming increasingly informed and...
“Should my brand be thinking about entering the metaverse?” “How will advertising as we know it change in this new virtual universe?” These are some...
Artificial intelligence (AI) technology has been developed so quickly over the past year that it is almost impossible to detect it. ChatGPT, OpenAI’s popular chatbot, reached...
The younger generations prefer to buy from brands that support charitable causes and create meaning in their lives. Corporate social responsibility has become a top priority...
One of the greatest challenges today is the gradual phasing out of cookies. In paid search marketing, this technology has been fundamental for measuring results...
Digital out-of-home (DOOH) advertising is becoming an increasingly popular form of advertising where ads are displayed on digital screens in public places, such as transportation hubs,...
Over the next few months we’re likely to see a change in global advertising investment amid an economic crisis, geopolitical complexity, inflation, the disruption of...
The negative effects of social networks such as TikTok, the increase in inputs received each day, the endless cycle of news and the emergence of...
There’s no denying the power of influencers in the world of social media. In France, there are thought to be around 150,000 influencers in the...
In December 2022, Nexus Studios and Google joined forces to create an unforgettable musical experience that revolutionised the concept of live musical performance. Two of...
As media experts, we must highlight the fact that Generation Z is one of the most valuable generations for brands and media, as they are becoming...