<p>Relevant news &amp;&nbsp;<br />
current events</p>

Relevant news & 
current events

Virtual Perimeter Advertising at UEFA Euro 2024: Innovation and Efficiency

Virtual Perimeter Advertising at UEFA Euro 2024: Innovation and Efficiency

UEFA Euro 2024 has introduced a surprising innovation in the field of sports advertising: virtual perimeter advertising. For the first time, television viewers are seeing...

July, 2024
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“Just Say No”: The Campaign that Defined the Fight Against Drugs.

“Just Say No”: The Campaign that Defined the Fight Against Drugs.

The "Just Say No" campaign became a milestone in the history of drug prevention, particularly in the United States during the 1980s, although it achieved...

June, 2024
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Street Projections: The Urban Art and Advertising Revolution.

Street Projections: The Urban Art and Advertising Revolution.

Both art and advertising have significantly evolved in recent decades. From murals and graffiti to artistic interventions and performances associated with advertising, artists and communicators...

June, 2024
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Global Advertising Regulations: An Industry and Geographical Analysis

Global Advertising Regulations: An Industry and Geographical Analysis

Advertising is a vital tool in the business world, but its implementation and content are intricately tied to a web of laws and regulations worldwide....

May, 2024
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Revolution in Content Viewing: VOD Platforms vs Linear TV

Revolution in Content Viewing: VOD Platforms vs Linear TV

In the digital age, the way we consume television content has undergone a significant transformation. Video On Demand (VOD) television platforms have emerged as a...

April, 2024
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Advertising Ethics: Standards and Cases of Controversial Practices.

Advertising Ethics: Standards and Cases of Controversial Practices.

As we all know, advertising is a powerful tool for promoting products and services in society. However, given its high impact and broad reach, important...

April, 2024
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Programmatic Advertising: investment and new functionalities

Programmatic Advertising: investment and new functionalities

Programmatic advertising is an automated approach to buying and selling digital advertising spaces in real-time, utilizing algorithms and data to make decisions about where and...

March, 2024
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Advertising and Carbon Footprint: The Environmental Influence of Our Communication Strategies

Advertising and Carbon Footprint: The Environmental Influence of Our Communication Strategies

In the modern era, where environmental awareness is constantly rising, companies and brands face the responsibility of considering the environmental impact in all their operations,...

March, 2024
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Are cookies going to disappear permanently?

Are cookies going to disappear permanently?

After Google last year's announcement about completely getting rid of cookies by 2023, it now claims to put an end to them in 2024. Will...

February, 2024
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Artificial Intelligence, Media Planning and Outdoor Advertising

Artificial Intelligence, Media Planning and Outdoor Advertising

During the last months, Artificial Intelligence has emerged as a crucial force, especially in the world of advertising, and more specifically in the field of...

February, 2024
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Programmatic Advertising: investment and new functionalities

Programmatic Advertising: investment and new functionalities

Programmatic advertising is an automated approach to buying and selling digital advertising spaces in real-time, utilizing algorithms and data to make decisions about where and...

February, 2024
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Saint Paul or Saint Publicito?  Where does the patron saint of advertising come from?

Saint Paul or Saint Publicito? Where does the patron saint of advertising come from?

In the dynamic and challenging world of advertising, there is a special date that stands out on the calendar of every advertiser: the Day of...

January, 2024
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Advertising Strategies for Different Generations: Understanding Habit and Behavior Differences for Successful Campaigns

Advertising Strategies for Different Generations: Understanding Habit and Behavior Differences for Successful Campaigns

In the world of advertising and marketing, each generation presents a unique set of habits, behaviors, and consumption preferences. To create successful advertising campaigns, it...

January, 2024
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Black Friday: Marketing and Communication Strategies in Outdoor and Programmatic Advertising

Black Friday: Marketing and Communication Strategies in Outdoor and Programmatic Advertising

Black Friday is not just a day of frenetic shopping and one of the most anticipated shopping events of the year, but it has also...

November, 2023
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World Television Day: Celebrating a Global Communication Medium

World Television Day: Celebrating a Global Communication Medium

Television has been a fundamental component in people's lives since its invention in the 20th century. 

In 2023, 27 years have passed since the first...

November, 2023
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The History of the Pink Ribbon: A Guerrilla Marketing Success

The History of the Pink Ribbon: A Guerrilla Marketing Success

As we all know, the famous pink ribbon has become a widely recognized symbol of breast cancer awareness and support on an international level. It...

September, 2023
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Evolution of Media: Trends in Growth and Decline

Evolution of Media: Trends in Growth and Decline

Media has undergone significant transformation in recent decades, driven by technological advancements and shifts in consumer habits. This evolution has led to a diversified and...

September, 2023
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Evolution of Advertising in the Post-Cookie Era: New Horizons and Technologies

Evolution of Advertising in the Post-Cookie Era: New Horizons and Technologies

In an increasingly interconnected and digitized world, advertising has played a crucial role in promoting products and services on a global scale. For years, cookies...

September, 2023
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The Impact of Holidays on Advertising campaigns

The Impact of Holidays on Advertising campaigns

Holidays not only represent a period of rest and relaxation but also have a significant impact on advertising actions. During this season, both the influx...

June, 2023
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Advertising and algorithms, the perfect match.

Advertising and algorithms, the perfect match.

In the digital era, companies involved in advertising across different media face an ever-evolving landscape. Competition is fierce, and consumers are becoming increasingly informed and...

June, 2023
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Is metaverse the new frontier in marketing for connecting with the public?

Is metaverse the new frontier in marketing for connecting with the public?

“Should my brand be thinking about entering the metaverse?” “How will advertising as we know it change in this new virtual universe?” These are some...

June, 2023
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Can you detect whether an article has been written using AI?

Can you detect whether an article has been written using AI?

Artificial intelligence (AI) technology has been developed so quickly over the past year that it is almost impossible to detect it. ChatGPT, OpenAI’s popular chatbot, reached...

May, 2023
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Can Outdoor Advertising be sustainable?

Can Outdoor Advertising be sustainable?

The younger generations prefer to buy from brands that support charitable causes and create meaning in their lives. Corporate social responsibility has become a top priority...

May, 2023
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What’s the future for paid search in the post-cookie era?

What’s the future for paid search in the post-cookie era?

One of the greatest challenges today is the gradual phasing out of cookies. In paid search marketing, this technology has been fundamental for measuring results...

April, 2023
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How AI Tools are Revolutionizing DOOH campaigns

How AI Tools are Revolutionizing DOOH campaigns

Digital out-of-home (DOOH) advertising is becoming an increasingly popular form of advertising where ads are displayed on digital screens in public places, such as transportation hubs,...

April, 2023
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The future of media: what awaits us in 2023

The future of media: what awaits us in 2023

Over the next few months we’re likely to see a change in global advertising investment amid an economic crisis, geopolitical complexity, inflation, the disruption of...

March, 2023
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2023 a decisive year for attention measurement

2023 a decisive year for attention measurement

The negative effects of social networks such as TikTok, the increase in inputs received each day, the endless cycle of news and the emergence of...

March, 2023
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France to regulate influencer activity

France to regulate influencer activity

There’s no denying the power of influencers in the world of social media. In France, there are thought to be around 150,000 influencers in the...

March, 2023
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How augmented reality is changing marketing: A look at the strategy of Gorillaz

How augmented reality is changing marketing: A look at the strategy of Gorillaz

In December 2022, Nexus Studios and Google joined forces to create an unforgettable musical experience that revolutionised the concept of live musical performance. Two of...

February, 2023
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Gen Z: The keys to connecting with a constantly evolving audience

Gen Z: The keys to connecting with a constantly evolving audience

As media experts, we must highlight the fact that Generation Z is one of the most valuable generations for brands and media, as they are becoming...

February, 2023
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