With the arrival of technologies such as generative artificial intelligence (GenAI), the advertising industry is changing radically, especially in terms of traditional ad creation methods, paving the way for innovations that allow for the faster, more accessible, and cost-effective creation of advertising content.

This is exemplified by ITV, one of the leading television channels in the United Kingdom, which has taken a major step toward this future by launching two ads created with GenAI, opening new doors for small and medium-sized enterprises (SMEs) wishing to venture into television advertising.

The Revolution in Ad Creation: GenAI as a Production Tool

Traditionally, creating high-quality television ads required large budgets, production teams, and long development timelines, which has made the world of television advertising historically dominated by large brands with big budgets, making it difficult for SMEs to advertise on TV.

However, this paradigm is beginning to break with the introduction of a new creative production option that integrates generative artificial intelligence tools, which allow images and videos to be generated quickly, with the same quality as traditional processes, but at a much more affordable cost.

This technology not only optimizes production but also opens up new creative possibilities, allowing brands to explore fresher and more engaging ideas for their audiences.

At the same time, small and medium-sized businesses have the opportunity to create high-quality television ads at a much lower cost than usual, thanks to the implementation of AI.

The Potential of Generative Artificial Intelligence in Advertising: A Paradigm Shift

What makes generative artificial intelligence unique is its ability to merge creativity and technology. By using AI-generated images and advanced video tools, brands can create ads that were previously only possible with large, expensive production teams.

Furthermore, AI allows for greater personalization, adapting ads to different audience segments and offering relevant content that resonates with various consumers. Whether through animations, fictional characters, or fantastic environments, GenAI opens up a range of possibilities that enrich the creative process.

As technology continues to advance, it is expected that generative artificial intelligence will play an even more important role in television advertising. Not only will it make ad production more accessible, but it will also allow brands to experiment with new forms of storytelling and interactive content. Smaller brands will be able to access opportunities that were once only available to the big players in the market, leveling the playing field and providing more opportunities for entrepreneurs to grow their businesses.

The adoption of GenAI in television advertising represents not only an evolution in ad production but also a transformation in the way brands engage with consumers.

Thanks to AI, businesses can create ads with a speed and precision that was once unthinkable, while maintaining the quality and relevance of the content. Additionally, the cost reduction makes television advertising a viable option for small businesses, who can now compete in the same space as large brands. If you want to learn more about the benefits and challenges of AI and synthetic media for creating media planning campaigns, click here.

Conclusion

Generative artificial intelligence is marking the beginning of a new era in television advertising. This technological advancement is making ad production more accessible and personalized, enabling small and medium-sized enterprises to harness the power of television as an advertising medium.

As more brands discover the advantages of this technology, the future of television advertising is shaping up to be a more inclusive and dynamic landscape, where creativity and technology merge to deliver quality content to increasingly diverse audiences.

If you want to learn how generative artificial intelligence can transform the creation of your ads and how you can leverage it to maximize your presence on television, contact us and discover how AI can take your business to the next level!