Digital out-of-home (DOOH) advertising is becoming an increasingly popular form of advertising where ads are displayed on digital screens in public places, such as transportation hubs, shopping centers, and city streets. With artificial intelligence (AI) becoming more ubiquitous in our daily lives, it's not surprising that it's also being used in DOOH advertising campaigns. In this article, we'll explore some of the AI tools used in DOOH advertising campaigns and their key advantages.

1. Facial recognition: Facial recognition is an AI tool used to identify and recognize a person's face. In DOOH advertising, facial recognition is used to detect the age, gender, and facial expression of people passing by a digital screen. This information is used to adapt ads in real-time to be more relevant to the target audience. For example, if it's detected that the majority of people passing by the screen are young women, beauty or fashion product ads can be shown that are more relevant to that audience.

Advantages:

• Ads can be more relevant to the target audience, which increases the effectiveness of the advertising campaign.
• Valuable audience information can be collected, such as age and gender, which can help brands tailor their future advertising campaigns.

2. Sentiment analysis: Sentiment analysis is an AI tool used to analyze the emotions and opinions expressed in text or speech. In DOOH advertising, sentiment analysis can be used to analyze the emotions of people passing by a digital screen and adapt ads accordingly. For example, if it's detected that the majority of people passing by the screen are showing positive emotions, ads that reflect this positivity can be shown.

Advantages:

• Ads can be more effective if they are adapted to the audience's emotions.
• Valuable data on the audience's emotional response to ads can be collected, which can help brands tailor their future advertising campaigns.

3. Voice recognition: Voice recognition is an AI tool used to transcribe and understand human speech. In DOOH advertising, voice recognition can be used to interact with viewers of the digital screen. For example, a digital screen can ask a question and viewers can respond through voice recognition. These responses can be used to adapt ads in real-time.

Advantages:

• Audience interaction can increase engagement and the effectiveness of the advertising campaign.
• Valuable data on audience responses can be collected, which can help brands tailor their future advertising campaigns.

In summary, AI offers a range of useful tools for DOOH advertising campaigns. Facial recognition, sentiment analysis, and voice recognition are just a few examples of how AI can be used to improve the effectiveness of DOOH advertising. By adapting ads in real-time to the audience and their emotional responses, the chances of advertising being effective and achieving campaign goals can be increased.

Furthermore, these AI tools can also provide brands with valuable data on the audience and their emotional responses and behaviors, which can help brands improve their future advertising campaigns and create more effective and relevant advertising content.

However, it's important to note that the use of AI tools in DOOH advertising also raises concerns about privacy and responsible use of collected data. Companies using these tools must ensure they comply with privacy and data protection regulations and be transparent with the audience about how their data is being used.

In conclusion, AI tools have the potential to transform DOOH advertising by adapting ads in real-time to the audience and their emotional responses and behaviors, which can increase the effectiveness of advertising. However, it's important to use these tools responsibly and transparently to ensure the privacy and data protection of the audience.