Is metaverse the new frontier in marketing for connecting with the public?
“Should my brand be thinking about entering the metaverse?” “How will advertising as we know it change in this new virtual universe?” These are some...
“Should my brand be thinking about entering the metaverse?” “How will advertising as we know it change in this new virtual universe?” These are some...
Artificial intelligence (AI) technology has been developed so quickly over the past year that it is almost impossible to detect it. ChatGPT, OpenAI’s popular chatbot, reached...
The younger generations prefer to buy from brands that support charitable causes and create meaning in their lives. Corporate social responsibility has become a top priority...
One of the greatest challenges today is the gradual phasing out of cookies. In paid search marketing, this technology has been fundamental for measuring results...
Digital out-of-home (DOOH) advertising is becoming an increasingly popular form of advertising where ads are displayed on digital screens in public places, such as transportation hubs,...
Over the next few months we’re likely to see a change in global advertising investment amid an economic crisis, geopolitical complexity, inflation, the disruption of...
The negative effects of social networks such as TikTok, the increase in inputs received each day, the endless cycle of news and the emergence of...
There’s no denying the power of influencers in the world of social media. In France, there are thought to be around 150,000 influencers in the...
In December 2022, Nexus Studios and Google joined forces to create an unforgettable musical experience that revolutionised the concept of live musical performance. Two of...