ANIMA | Blog and relevant news

Relevant news & 
current events

Relevant news & 
current events

Saint Paul or Saint Publicito?  Where does the patron saint of advertising come from?

Saint Paul or Saint Publicito? Where does the patron saint of advertising come from?

In the dynamic and challenging world of advertising, there is a special date that stands out on the calendar of every advertiser: the Day of...

January, 2024
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Advertising Strategies for Different Generations: Understanding Habit and Behavior Differences for Successful Campaigns

Advertising Strategies for Different Generations: Understanding Habit and Behavior Differences for Successful Campaigns

In the world of advertising and marketing, each generation presents a unique set of habits, behaviors, and consumption preferences. To create successful advertising campaigns, it...

January, 2024
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Black Friday: Marketing and Communication Strategies in Outdoor and Programmatic Advertising

Black Friday: Marketing and Communication Strategies in Outdoor and Programmatic Advertising

Black Friday is not just a day of frenetic shopping and one of the most anticipated shopping events of the year, but it has also...

November, 2023
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World Television Day: Celebrating a Global Communication Medium

World Television Day: Celebrating a Global Communication Medium

Television has been a fundamental component in people's lives since its invention in the 20th century. 

In 2023, 27 years have passed since the first...

November, 2023
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The History of the Pink Ribbon: A Guerrilla Marketing Success

The History of the Pink Ribbon: A Guerrilla Marketing Success

As we all know, the famous pink ribbon has become a widely recognized symbol of breast cancer awareness and support on an international level. It...

September, 2023
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Evolution of Media: Trends in Growth and Decline

Evolution of Media: Trends in Growth and Decline

Media has undergone significant transformation in recent decades, driven by technological advancements and shifts in consumer habits. This evolution has led to a diversified and...

September, 2023
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Evolution of Advertising in the Post-Cookie Era: New Horizons and Technologies

Evolution of Advertising in the Post-Cookie Era: New Horizons and Technologies

In an increasingly interconnected and digitized world, advertising has played a crucial role in promoting products and services on a global scale. For years, cookies...

September, 2023
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The Impact of Holidays on Advertising campaigns

The Impact of Holidays on Advertising campaigns

Holidays not only represent a period of rest and relaxation but also have a significant impact on advertising actions. During this season, both the influx...

June, 2023
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Advertising and algorithms, the perfect match.

Advertising and algorithms, the perfect match.

In the digital era, companies involved in advertising across different media face an ever-evolving landscape. Competition is fierce, and consumers are becoming increasingly informed and...

June, 2023
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