It is the automated purchase of digital out-of-home advertising space through programmatic platforms, with data and in real time.
No. Classic DOOH provides mass reach and sustained presence; programmatic adds precision and continuous optimization. They complement each other.
With models comparable to those used for other digital channels, integrated into omnichannel reporting and incrementality analysis.
OOH covers all outdoor advertising; DOOH is the part delivered on digital screens, which allow the message to be changed and activated by time of day or context.
Dynamic creative optimization (DCO) adapts a campaign’s message based on data such as time or location.
An independent agency specializing in international media planning and buying.
With agencies: we act as an extension of their team.
Out of Home, Print, Radio, Television, digital advertising, cinema and extended reality, across all five continents.
International coordination, tailor-made strategy, planning and buying, negotiation and optimization, and centralized invoicing.
Centralized invoicing, adapted to each client and to the rules of each market.
Through the contact form or by writing to hola@animaads.com.