June, 2026
Our CEO, Gonzalo Ojeda, has written the opinion piece "La independencia ya no significa estar solo" ("Independence no longer means being alone") for Control Publicidad.
Gonzalo argues that independent agencies don't need to become large holding groups to compete internationally. The key is building flexible collaboration models with specialised partners, combining local knowledge with international coordination while keeping their own identity.
The article presents Anima as an example of this model: an independent agency that works directly with local suppliers and acts as an extension of other agencies' teams, without changing their relationship with the client.