The latest global advertising expenditure forecasts, covering 59 markets across the Americas, Asia Pacific and EMEA, show advertising spend remains healthy in 2016, increasing globally by US$23 billion in 2016 to hit US$548.2 billion, a +4.4% year-on-year increase compared to 2015. Digital is once again the key driver and established star performer of 2017 followed by ...

Global ad expenditure will grow 4.7% in 2016 by  ZenithOptimedia executive summary, reaching US$579 billion by the end of the year. This will be a 0.8 percentage point improvement on 2015: 2016 is a ‘quadrennial’ year, when ad expenditure is boosted by the Summer Olympics, the US presidential election and the UEFA football championship in ...

In this section we draw on country data on brand performance along with questions asked elsewhere in the survey about the types of news sources accessed online and offline. We can see that in some countries like Finland and Denmark, traditional newspaper brands still dominate online news. In the UK and Brazil broadcast brands take ...

A study of numbers of users across the entire media universe released by Nielsen reveals that the old standbys are, well, standing by. Traditional TV viewing (i.e. not DVD, Blu-Ray, or time-shifted) remains the most popular medium by far with 285 million users in the United States. Following close behind is TV's longtime companion, AM/FM ...

Out-of-home digital displays are popping up everywhere, and they're getting noticed. More than 70 percent of the U.S. population, or 181 million, have viewed a digital video display in the past month, according to a new Arbitron study to be released Tuesday (May 25). More than half of the population, 52 percent or 135 million ...

NEW YORK: North America is the single largest contributor to the global ad economy, accounting for over one third of the total, with faster growing regions like Asia Pacific and Latin America gaining share at the expense of Western Europe, according to a new study. The Global Media Intelligence Report, from insights provider eMarketer, put ...

Here's What You Need to Know About the Dynamics of the Mediums Credit: Illustrations by Alex Nabaum for Ad Age One of the biggest obstacles for TV marketers is measuring fragmented audiences who are increasingly watching TV on a delayed basis and on multiple devices. Measurement has been unable to keep up with the changes ...