The Spanish Public Treasury

BRIEFING
Our client trusted us to take charge of its exterior publicity campaign for 2014 in the New York, London, and Japanese markets. Advertising was targeted to prestigious supports in the most exclusive zones of these cities in order to promote investment in the Spanish Public Treasury’s financial products.

STRATEGY
We advised that the best strategy would be to place premium advertising in airports and financial areas with selected digital supports as a means of transmitting a dynamic message through an audiovisual medium.

ACTION PLAN EXECUTED
Various screens were selected in the London City Airport, and the JFK airport in New York as well as in the financial center of Tokyo. The campaign was successfully exhibited during four consecutive months and reached the maximum number of passers by.