Spanish Olive Oil

BRIEFING
Our client trusted us with the “Call to Action” campaign which was charged with the promotion of Spanish Olive Oil through culinary events planned for Moscow and Mexico City in 2014.

STRATEGY
We advised using radio together with an exterior advertising campaign in order to inform the public about the dates and times of said culinary events.

ACTION PLAN EXECUTED
Various radio channels were used in Moscow with a plan to make announcements during the morning prime time during a culinary event planned in the capitol. Urban furnishing supports were used around the area of the campaign.

In Mexico City a mix of mediums designed for foreign advertisers were used. A campaign of uncut vinylated adverts were used in centralized areas located near the event as well as urban furnishing circuits that were also set up near the area where the event took place.