Promperú

Anima-Promperú 2013 Video

Anima-Promperú 2013 Video

BRIEFING
This client trusted us to plan its 2013 cinema campaign in the largest broadcast markets for English and Japanese speaking tourists. We covered the biggest cities and the most important tourist markets.

STRATEGY
We established a selection of cinemas that covered areas of the cities that have the most affluent target consumers and movies of most interest to our client. Premium advertising blocks were selected closest to the beginning of the film with the objective of reaching the maximum audience at the moment the spot is shown.

ACTION PLAN EXECUTED
The end result was an action plan that successfully executed cinema selection in the original briefing proposal. The campaign was completed in five of the world’s most relevant markets: The UK, Canada, the USA, Australia and Japan. We were present during film openings and in entrance halls while the campaign was running.