Broadcast widely with local planning potential and flexible messaging.
Radio has traditionally been the advertising platform that relates best with its audience. Broadcast capacity and sound produce an intimate connection with the listener. This makes it a unique medium for campaigns in which emotion is the basis of communication.
Radio permits a high degree of geographic and income fragmentation. It has a special capacity to reach a more specific public – i.e. housewives, young people, and/or sports and music fans.
Massive coverage and short contact frequency permit this medium great advertising impact in a brief period of time. It’s the ideal medium for Call to Action programs that require an immediate response on the part of the consumer.