Press

Credible information and a faithful audience

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Flexibility and infinite possibilities for public fragmentation

Anima Press is the division charged with covering the communication necessities of our newspaper and magazine clients, specializing in both general information and special reports.

We maintain an open line of communication with important editorial groups and international press representatives. We work to ensure quality, providing for both our clients’ short-term necessities as well as more long-term global planning which unites various global markets and targets.

Anima Press plans publicity campaigns for some of the world’s most important press outlets. We service lifestyle magazines, daily publications, trade publications and in-flight magazines for some of the most prestigious airlines in the world.

Why trust Anima Press?

DAILIES AND MAGAZINES: A PRESTIGIOUS MEDIUM THAT REACHES A WIDE AUDIENCE

Daily publications and magazines maintain a much higher degree of credibility than other advertising forms thanks to their unique content and public opinion pieces. Emerging countries and markets still have little online media coverage and a large fragmentation between TV channels. Daily publications reach middle class consumers and a large audience with greater efficiency. Newspapers and magazines are the ideal medium for promoting products that have large purchasing potential and for socially responsible campaigns.

Dailies reach regional and local audiences in an effective way. Meanwhile, magazines permit advertisers to reach more select and fragmented lifestyle targets. However, both mediums are able to reach great numbers of people through potent messaging.

MAGAZINES: A QUALITY MEDIUM WITH MAXIUM FRAGMENTATION POWER

No other medium offers more power for market fragmentation than that of magazines. They offer the reader what he or she desires. Whichever segment of the public advertisers wish to reach, there exists a magazine specifically directed to him or her.

Few forms of communication are more attractive, offer special content, and can segment consumers according to their social demographic conditions better than magazines.

More importantly, this medium impacts opinion makers who reach consumers with very defined lifestyles. They also know how to reach consumers without the loss of efficiency inherent in other mediums. Magazine readers are extremely faithful and positively involved with the chosen content.

DAILIES, MAGAZINES AND SUNDAY PRESS: CREATIVE MEDIUM WITH A MULTITUDE OF FORMATS

The format and location possibilities of this medium are infinite and have an extensive reach. Dropdowns, interactive articles, creative page formats, contests, special sections, drawings, inserts, and display adverts are just a few of the myriad of possibilities found in this format.

OUR CUSTOMERS SAY ABOUT US

 CHRISTOPHER POMEROY
CHRISTOPHER POMEROY

Director - Interface Tourism
"From customizing Madrid shopping centers - for example Santa Claus' House - or painting impressive 3D image on the floor at the Berlin Fair, Anima can do it all. Request anything you need from them in any part of the world and they won't be afraid. They simply get to work and give us what we asked for - often more."

 RAÚL MARTÍN
RAÚL MARTÍN

Maxus - Graphics and Trading Director, Out of Home, Radio, Cinema.
“Anima is our principal strategic partner for international campaigns. They're a fantastic team that supports our campaigns anyplace in the world and with maximum speed and professionalism. We would recommend them without a doubt.”