A prestigious medium which offers maximum coverage and a multitude of creative possibilities.
Anima Outdoor plans and buys international Out of Home campaigns which use every type of existing market supports.
Our coverage is multi-productive. We do large-screen advertising in major cities and on street furnishing circuits. We also do large canvas campaigns and advertise on various means of transportation internationally.
We work with over 500 providers worldwide making campaigns with global exposure in a multitude of countries. At the same time, we do local support campaigns for specific city events.
Why trust Anima Outdoor?
CONSUMER PERCEPTION OF OUTDOOR ADVERTISING
- Eighty-six percent of consumers agree that Outdoor Advertising (OA) supports brand recognition.
- Seventy-one percent of users feel positive towards brands that offer interactive OA.
- Seventy-five percent of consumers say that OA is entertaining.
- Fifty-five percent of users remember OA campaigns one week after seeing them and 82% affirm that they can recall some campaigns for much longer.
- Visual contact probability shoots up to 70% for large advertising supports. Moreover, brand recognition reaches almost 30%.
- Outdoor Advertising is also considered by consumers to be informative, innovative and “friendly“.
Studies from Nielsen, Brand Science & OAAA-2014
OUTDOOR ADVERTISING IN THE OVERALL COMMUNICATION MIX
When OOH is combined with other media supports, it has been shown that the campaign reach is extended and greater influences consumers when connecting with brands online and sales-points.