Outdoor

Spectacular, memorable and at your reach

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A prestigious medium which offers maximum coverage and a multitude of creative possibilities.

Anima Outdoor plans and buys international Out of Home campaigns which use every type of existing market supports.

Our coverage is multi-productive. We do large-screen advertising in major cities and on street furnishing circuits. We also do large canvas campaigns and advertise on various means of transportation internationally.

We work with over 500 providers worldwide making campaigns with global exposure in a multitude of countries. At the same time, we do local support campaigns for specific city events.

Why trust Anima Outdoor?

CONSUMER PERCEPTION OF OUTDOOR ADVERTISING

  • Eighty-six percent of consumers agree that Outdoor Advertising (OA) supports brand recognition.
  • Seventy-one percent of users feel positive towards brands that offer interactive OA.
  • Seventy-five percent of consumers say that OA is entertaining.
  • Fifty-five percent of users remember OA campaigns one week after seeing them and 82% affirm that they can recall some campaigns for much longer.
  • Visual contact probability shoots up to 70% for large advertising supports. Moreover, brand recognition reaches almost 30%.
  • Outdoor Advertising is also considered by consumers to be informative, innovative and “friendly“.

Studies from Nielsen, Brand Science & OAAA-2014

OUTDOOR ADVERTISING IN THE OVERALL COMMUNICATION MIX

“The use of OOH media in conjunction with other means of advertising augments campaign recall by more than 30%” (Source: Brand Science 2014).

When OOH is combined with other media supports, it has been shown that the campaign reach is extended and greater influences consumers when connecting with brands online and sales-points.

OUT OF HOME ADVERTISING, INNOVATION AND GROWTH

Out of home advertising is one of the means of communication that has grown and evolved the most over the years and meets advertisers’ need to adapt to the business world. The introduction of all sizes and formats of digital supports has allowed the digital community to connect with social networks. Out of Home is the only form of advertising that surrounds consumers 70% of the time that they are not at home. It generates notoriety through a spectacular support network that nearly reaches the level of television coverage. For each dollar invested, OA secures an increase in sales of $2.80 – much more than the $2.41 rate of return in print media or the $2.43 gained by TV. (Source: Outdoor Advertising Association of America).

OUR CUSTOMERS SAY ABOUT US

 CHRISTOPHER POMEROY
CHRISTOPHER POMEROY

Director - Interface Tourism
"From customizing Madrid shopping centers - for example Santa Claus' House - or painting impressive 3D image on the floor at the Berlin Fair, Anima can do it all. Request anything you need from them in any part of the world and they won't be afraid. They simply get to work and give us what we asked for - often more."

 RAÚL MARTÍN
RAÚL MARTÍN

Maxus - Graphics and Trading Director, Out of Home, Radio, Cinema.
“Anima is our principal strategic partner for international campaigns. They're a fantastic team that supports our campaigns anyplace in the world and with maximum speed and professionalism. We would recommend them without a doubt.”