Simply put, this is the most spectacular form of communication. Movie audiences are captive and devoted while cinema offers state of the art sound and image quality. Moreover, for a reduced investment, the big screen can create memories that last a lifetime.
Anima Cinema is our division in charge of positioning your brand internationally on the big screen.
We have access to more than 30,000 screens worldwide offering formats and supports in more than 22 countries.
- We select the best cinema outlets according to our clients’ target market.
- We select said targets according to age range, income and cinema access in order to maximize exposure.
- We focus our actions both on and off screen in order to make a deep and long-lasting impression upon cinema goers.
Why trust Anima Cinema?
SPECTACULAR AND EFFECTIVE
Cinema advertising is spectacular and extremely effective at reaching captive audiences at an emotional level. Most importantly, cinema audiences remember. Over 49% of advertisements shown during movies are remembered (14% of which are later recalled spontaneously). There is no other form of communication which can offer this same level of notoriety and remembrance after only one showing.
Some 82% of spectators who recall a spot are later able to mention elements specific to the advertisement. Seventy-six percent of memories last for two weeks after exposure to a campaign while an impressive 76% of memories remain even longer.
Investment in cinema advertising complements television, reinforces shared memories gained from both, and duplicates memories typically exclusive to cinema. Movie advertising augments advertising coverage and effectiveness. Moreover, the quality of memories gained from cinema advertising is greater than those gained from television campaigns.